[ b2c demo ]
Algomo on Nike
Nike sells sportswear and trainers worldwide. This demo runs on its UK online store, where one search for a shoe like the Air Force 1 returns dozens of results.
We added Algomo to Nike's public website ourselves, without any help or setup from Nike, and recorded a visitor using it. The prices, stock and pages in the video are Nike's own, as the site showed them that day.
This is a demo on Nike's public website. Nike is not an Algomo customer. Nike did not make or endorse this demo.
Don't believe it? Open the live demo and ask: “Air Force 1 under £120.”
Try Algomo on Nike yourselfWhat the recording shows
3 things Algomo does on Nike's site, each with the moment it happens.
Live answers
The shopper asks for men's Air Force 1s in a UK 9.5. Nike's results open beside the chat, and Algomo picks three, each with today's price and whether UK 9.5 is in stock, read from Nike's live site as they ask.
Co-navigation
They open the first shoe from the chat, and its page opens beside it. Then the second and the third, and Algomo keeps track of every shoe they open.
None of the 47 competitor bots we tested in September 2026 opened a page for the visitor.
Widgets
They ask which of these come in their size. One card brings back the three shoes they opened, with UK 9.5 stock and today's price for each, and picks out the cheapest in their size: the Air Force 1 '07 at £109.99.
4 of the 47 competitor bots we tested in September 2026 showed a card in the chat.
What the assistant can do on Nike's site
The assistant on Nike's site is built for one job: help a shopper find the right product on Nike's live wall and get it in a size that is in stock.
Find trainers on Nike's live wall
Say what you are after. It searches Nike's own product wall, opens the same results on the page and shows the top three picks beside the chat with photo, price now and your size in stock when you gave one. Ask for cheaper, a colour or sale only and it narrows the same search.
See it in the demoCompare two or three side by side
A table in the chat with each product's price, the price it was, its colour and Nike's own badge, with a button to open each one.
See it in the demoCheck which sizes are left and pick yours on the page
It reads the UK sizes in stock, low or sold out for a shoe, live from Nike. Say “open it in UK 9” and it opens the shoe's page and selects that size there, and it can check your size across every shoe you opened, side by side beside the chat.
See it in the demoSay whether a shoe runs small, big or true to size
It counts the fit answers in Nike's most recent reviews and shows them beside the chat with two buyer quotes and Nike's own Size & Fit note.
See it in the demoOffer picks when you search on the page
When a visitor who is already chatting searches Nike's site themselves, it speaks first with three picks for those words and offers to compare them or check a size. The video shows the unprompted picks; the demo button asks for them on the search page.
See it in the demoAnswer delivery and returns questions, or hand over to the team
Delivery, returns, exchanges and store pick-up come from Nike's own figures and conditions in the knowledge base. For an order, payment or account problem it can't settle, it hands the visitor to the team in the same turn.
See it in the demoSuggested responses
The greeting offers one-tap replies such as “Find trainers” and “What sizes are left?”, and every answer ends with buttons that name the shoe, such as opening it or comparing two picks.
See it in the demoIt does not sign in, invent a price, a size or a fit, or give size advice of its own. It does not add to bag or check out. It does not choose the size for the shopper. It shows the reviews and Nike's own note, which says the shoe fits large.
How it helps the shopper
Shoppers weigh up a few options before they buy. These are the parts of that the video shows.
Find
Say what you want and see the best matches, with today's price.
Air Force 1s in my size, and which ones are in stock.
Keep track
Everything you looked at, kept for you. No tabs, no notes.
Every shoe they opened, kept in the chat.
Compare
See the options side by side, with the details that matter to you.
The shoes they opened, with the cheapest in their size.
Review
Hear what other buyers said, summed up for your question.
Does this shoe run small?
Go to it
Jump straight to the one you chose, with your choices filled in.
The shoe opens with the right size already picked.
Questions before a call
Is Nike an Algomo customer?
No. These brands are not Algomo customers, and they did not make or endorse these demos. We added Algomo to their public websites ourselves, without any help or setup from them. Prices, stock and reviews come from the website at that moment, so they change from day to day. Nothing is bought or booked in the videos. All names and trademarks belong to their owners.
How long until it is live on our site?
One snippet and a URL. The agent reads the pages the site already serves and builds its tools from the endpoints those pages call. Systems that only staff can reach are connected with help, on Business and Enterprise.
Where do the answers come from, and what happens when the site changes?
From the live page and the site's own APIs, called in the visitor's session. A watchdog watches every connection and rebuilds a mapping when a redesign breaks it, so the next answer reads the changed page.
What does a conversation cost, and what does a failed one cost?
A conversation that actually helped someone costs five credits. One that went nowhere costs nothing. The plan sets the monthly credits, there is no overage, and no charge is ever added to the amount picked.
Who can change the agent once it is live?
AI agents, over MCP, from Claude, ChatGPT, Claude Code, Codex or Cursor, and anyone in the dashboard. Every change is staged in a session with a diff and saved in one step, so a person sees what changed before it is live.
What happens when a visitor needs a person?
Handover is built in. The person on the team gets the whole conversation, and escalation routing is set up with help on the Business plan.
What data leaves the visitor's browser?
Connectors run inside the visitor's own session, so their prices, region and basket stay where they are. Enterprise plans add a DPA, retention controls, SSO and a security review.
Can the same test run against the chat we have today?
Yes. The same questions to the current chat and to Algomo, on the site, with the site's own pages as the referee, the way this recording was made.
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