[ b2c demo ]
Algomo on Apple
Apple makes the iPhone, Mac and iPad and sells them through its own stores and website. This demo runs on its UK online store.
We added Algomo to Apple's public website ourselves, without any help or setup from Apple, and recorded a visitor using it. The prices, stock and pages in the video are Apple's own, as the site showed them that day.
This is a demo on Apple's public website. Apple is not an Algomo customer. Apple did not make or endorse this demo.
Don't believe it? Open the live demo and ask: “Help me choose an iPhone under £900.”
Try Algomo on Apple yourselfWhat the recording shows
3 things Algomo does on Apple's site, each with the moment it happens.
Live answers
The shopper has an iPhone 13 and wants an upgrade under £1,000. Apple's iPhone shop opens beside the chat, and Algomo picks three, each with today's price from Apple's live site and the hours of video playback it adds over the iPhone 13.
Widgets
They tap to compare all three. One card shows each price after trading in their iPhone 13, and which one adds the most battery for the money.
4 of the 47 competitor bots we tested in September 2026 showed a card in the chat.
Co-navigation
They press Pick on the iPhone 17 in the card, and its buy page opens beside the chat.
None of the 47 competitor bots we tested in September 2026 opened a page for the visitor.
What the assistant can do on Apple's site
The assistant on Apple's UK store is built for one job: help a shopper choose the right iPhone, price it the way they will pay for it, and find a store that has it today.
Find the iPhones that fit your budget
It reads Apple's live store for the models and today's prices and shows the picks in the chat, each with photo, price and monthly line. Every figure is read from Apple's own pages.
See it in the demoCompare models after your trade-in
Two or three picks open beside the chat against the visitor's own iPhone: price, price after trade-in, battery hours gained, cost per £100 and chip. The top line names the best battery gained per pound by a fixed rule.
See it in the demoSee how the camera compares with your iPhone
It quotes Apple's own compare page row by row, beside the chat: both rear camera systems, what is new for the visitor and what the new one lacks.
See it in the demoPrice your iPhone all in
One figure beside the chat: the iPhone, minus the trade-in value of the visitor's phone, plus a year of AppleCare+ with Theft and Loss, with the nearest store's pickup. Each part is read live from Apple.
See it in the demoFind a store that has it for pickup today
The nearest Apple Stores for the chosen model, in the chat: a pickup chip per store, today's hours, the store page, directions and a Buy button. Availability is read live, never guessed.
See it in the demoOffer AppleCare+ on the iPhone page
When a shopper who has chosen a model opens the iPhone 17e buy page from Apple's own link, it speaks first with the AppleCare+ plan for that phone at Apple's price, with one button to see it. The video shows the unprompted offer; the demo button asks for it on the product page.
See it in the demoSuggested responses
The greeting offers one-tap replies such as “Compare iPhones”, “Pick up today” and “What's my phone worth?”, and every answer ends with the next step as a button.
See it in the demoIt cannot buy, reserve or configure a product, and does not check delivery dates, finance eligibility, orders or accounts. It does not reserve, buy or check out. The trade-in figure is the top of Apple's range for an iPhone 13, £130 to £170 by condition, not a quote for a specific phone. AppleCare+ is in the total only. Nothing is added to a bag.
How it helps the shopper
Shoppers weigh up a few options before they buy. These are the parts of that the video shows.
Find
Say what you want and see the best matches, with today's price.
iPhones under £1,000, set against the one they have.
Compare
See the options side by side, with the details that matter to you.
Three iPhones, with the price after trading in the old phone.
Add up
Put it all together and see one clear total.
Phone, trade-in and AppleCare+ in one total, with pick-up nearby.
Go to it
Jump straight to the one you chose, with your choices filled in.
The chosen iPhone opens with one tap.
Questions before a call
Is Apple an Algomo customer?
No. These brands are not Algomo customers, and they did not make or endorse these demos. We added Algomo to their public websites ourselves, without any help or setup from them. Prices, stock and reviews come from the website at that moment, so they change from day to day. Nothing is bought or booked in the videos. All names and trademarks belong to their owners.
How long until it is live on our site?
One snippet and a URL. The agent reads the pages the site already serves and builds its tools from the endpoints those pages call. Systems that only staff can reach are connected with help, on Business and Enterprise.
Where do the answers come from, and what happens when the site changes?
From the live page and the site's own APIs, called in the visitor's session. A watchdog watches every connection and rebuilds a mapping when a redesign breaks it, so the next answer reads the changed page.
What does a conversation cost, and what does a failed one cost?
A conversation that actually helped someone costs five credits. One that went nowhere costs nothing. The plan sets the monthly credits, there is no overage, and no charge is ever added to the amount picked.
Who can change the agent once it is live?
AI agents, over MCP, from Claude, ChatGPT, Claude Code, Codex or Cursor, and anyone in the dashboard. Every change is staged in a session with a diff and saved in one step, so a person sees what changed before it is live.
What happens when a visitor needs a person?
Handover is built in. The person on the team gets the whole conversation, and escalation routing is set up with help on the Business plan.
What data leaves the visitor's browser?
Connectors run inside the visitor's own session, so their prices, region and basket stay where they are. Enterprise plans add a DPA, retention controls, SSO and a security review.
Can the same test run against the chat we have today?
Yes. The same questions to the current chat and to Algomo, on the site, with the site's own pages as the referee, the way this recording was made.
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